New identity: Main rules of the logotype.
Logotype. Colors. Pantone. Baseline: “Being and feeling well”.
New identity: Minimum size of the logotype: 2cm.
Monochromic logotype: red and threaded red.
Example of little bagging.
Monochromic logotype: black and threaded black.
Summary of the color system. Priority: Four-colour logotype on a white background. When the four-color logotype cannot be used, use the red one. Other utilisations. Summary of the monochromic uses of institutionalised colors.
Secondary typography: it is used for every speaking of Beauty Success.
New identity. Configuration 1: Beauty Success on a line. / Logotype with baseline.
Examples of institutional bagging.
New identity. Configuration 2: Beauty Success on two lines.
This configuration can mainly be picked for the shops’ signs: mat flag and signatures.
New identity. Configuration 3: Horizontal version of the logotype with baseline. This can be used for stationery and commercial medium.
New identity. Configuration 3: Horizontal version of the logotype without baseline. This can be used for stationery and commercial medium.
Example: loyalty card: logotype and baseline. Business card: logotype without baseline.
New identity: exceptions. Example: typography is reduced compared to the logotype. Example of a cooling clutch bag.
New identity: Example of signature “brand block” on photos with complicated backgrounds. Ex: 4x3 poster. Ex: Leaflet. Ex: Press announcement.
New identity: Logotype to be used on matter
Ex: embossing on white material. Ex: stuffing on white material. Ex: embossing on red material. Ex: stuffing on red material.
