
L'identité visuelle // Visual identity


Princesse Tam Tam et son univers graphique // Princesse Tam Tam and her design environment.




La sacherie institutionnelle // Institutional bagging.


Graphic codes: A color to evoke femininity, sensuality, style, the creator look, personality.
Typography: the Nicolas Cochin to evoke the princess and the Eurostyle for her fancy.

La papeterie insitutionnelle // Institutional stationery.

Interplay of patterns, threads, lines and ribbons
The creator touch is assumed and claimed by the brand (fitting rooms’ curtains, abstract paintings, press pack…)

Le dossier de presse // Press pack.

Charte graphique // Graphic charter.
